The safest place for your pregnancy data is nowhere.
On the free tier, Zohra does not encrypt your record on our servers. It does not put it on our servers at all.
That is an unusual sentence for a pregnancy app, and it is the one thing on this page worth remembering. Everything below is the detail that makes it checkable.
Zohra has two states, and it tells you which one you are in rather than writing a sentence that is true of only half its users.
What leaves your phone, by tier
Free
Zohra Plus
Journal entries, letters, notes
On your phone
Synced to your space
Bump photos and scans
On your phone
Synced to your space
Heartbeat and voice recordings
On your phone
Synced to your space
Account (name and email)
None — no account required
Held by our sign-in provider
Who can read a synced space
—
Its two members
Crash reports and usage counts
Anonymous, and never carrying your entries as payloads
Cloud sync exists for one reason: so a second device and a partner can see the same space, and so a lost phone is not a lost pregnancy. It arrives with the paid tier, and you are told plainly when the answer to “where does this live” changes.
The seven nevers
No ads. Not now, not at scale, not "tastefully". There is no advertising in Zohra and no plan for any.
No selling or sharing data. Not to brokers, not to advertisers, not to "partners", not in aggregate, not de-identified.
No health data for marketing. Your weeks, symptoms, moods and entries are never used to profile you or target you — here or anywhere else.
No cross-app tracking. Zohra does not follow you across other companies’ apps and websites.
No analysis of your recordings. A heartbeat recording is a keepsake. Zohra never computes a rate from it, never interprets it, and is never a listening device.
No AI training on your record. Questions sent to an AI provider go under contracts that prohibit training on them.
No confidence scores. Zohra never attaches a percentage to a medical judgement. Categories, or nothing.
How that compares
The four biggest names in this category are Flo, What to Expect, BabyCenter, and Ovia. The table reports what each company’s own privacy policy says — read on 30 August 2026 and linked under Sources, because a policy can change after we read it, and you should be able to check.
One reading note. A cross in their columns is a promise on paper; the cross in ours is a design. Flo’s policy also promised privacy, in writing, during the years the FTC says its users’ pregnancy details were reaching Facebook and Google — which is why the last row exists, and why this page never asks you to trust a sentence when it can point at a structure.
Zohra compared with Flo, What to Expect, BabyCenter, and Ovia, by practice
Zohra
Flo
What to Expect
BabyCenter
Ovia
Advertising inside the app
no
no
yes
yes
4no
Your data licensed or shared for advertising
no
2no
3yes
3yes
no
Your pregnancy record held on their servers
1no
yes
yes
yes
4yes
Aggregated pregnancy data offered to employers
no
no
no
no
4yes
Has settled legal claims over health-data sharing
no
2yes
no
no
no
Zohra’s free tier holds nothing on our servers — no account, no record. The paid tier syncs your space, and the table further up this page says so plainly. A clean last row is easy for an app this young; what keeps it clean is that there is nothing on our side to share, subpoena, or leak.
Flo’s current policy is the strongest of the four: subscription-funded, with a privacy FAQ that says it has never sold user data. Its history is the reason this page trusts structure over promises: between 2016 and 2019 Flo disclosed users’ pregnancy details to Facebook and Google’s analytics tools despite promising privacy — settled with the FTC in 2021 — and in 2025 Flo paid into a $59.5 million class-action settlement over those same years, while a jury found Meta liable for what its code inside the Flo app captured. The record itself still lives, encrypted, on Flo’s servers.
What to Expect and BabyCenter are both operated by Everyday Health. Both policies describe interest-based advertising, licensing “segments” of user information to third parties, and lead generation shared with advertisers — and both collect your due date, precise location, and advertising IDs.
Ovia says it stopped showing ads to consumer users in June 2025 and does not sell or share personal data for advertising. It is a Labcorp subsidiary whose paid tier arrives as an employer or health-plan benefit — in 2019 the Washington Post reported that this program let employers view aggregated data about their workers’ pregnancies, down to high-risk rates and return-to-work timing. The record is held on Ovia’s US servers for seven years after your account goes quiet, and Ovia may be compensated for sharing de-identified or aggregated data.
Why this is not an ordinary marketing promise
The biggest pregnancy titles on the web are funded by advertising. That is a structural fact, not an accusation: an app whose revenue comes from advertisers cannot promise never to monetise pregnancy data, because monetising pregnancy data is the business it is in. And even the subscription-funded apps in the table keep your record on their servers — their promise is about what they do with it; ours is that, on the free tier, there is nothing to do anything with.
The consequences are on the public record, with names. In 2021 the Federal Trade Commission settled allegations that Flo — the biggest name in the table above — had disclosed users’ health data to Facebook and Google despite promising it would not, and in 2025 that same era of sharing ended in a $59.5 million class-action settlement, with a jury finding Meta liable under California privacy law for what its code inside the Flo app captured. In 2023 the FTC barred the ovulation tracker Premom from sharing sensitive health data for advertising. In 2024 the FTC finalised an updated Health Breach Notification Rule aimed squarely at health apps that are not covered by HIPAA — which is most of them, including this one.
Zohra is subscription-funded. That does not make us virtuous; it makes the promise structurally possible to keep. You are the customer, which is the only arrangement in which “we do not sell your data” is a business model rather than a slogan.
Deleting everything
There is a delete-account control inside the app — not a form, not an email, not a support ticket. It removes what is on your phone and what is in your space, and it tells you when it is done. If it fails, it says nothing was deleted rather than pretending.
The last thing anyone should have to fight is an app. Reminders can be paused instantly, and anything — or everything — can be deleted without friction or a retention flow asking you to reconsider. If you would rather someone did it for you, write to privacy@zohrababy.com and we will.